Lumexa · Sectors · Construction firms
Nobody hands a hundred-thousand-franc renovation to someone they cannot find. The client arrives by word of mouth, then checks online, and that is where they decide whether to call you or the other firm.
We come to you. At the office or on site, half an hour, no obligation.
01 · Where things stand
Nobody is telling you to give up word of mouth: it works, and it is the best thing you have. The question is the ten minutes afterwards, when that person looks up your name to form an opinion.
That works as long as it works. But word of mouth brings a name, not a contract: whoever receives it goes and checks, and if they find very little the recommendation cools off by itself.
In your trade the photos are the quote. A well-made before-and-after convinces more than any sentence about how reliable the firm is.
Someone searching flat renovation Biel finds firms that have written those words on a page. If they are not there, you are not there.
Vague enquiries come in, you drive out, and you discover the budget is not there. A good form asks that question beforehand, on your behalf.
02 · Let us do the maths
One job more or less, in your trade, moves the whole year.
This is not an agency number, it is yours. And to win it back nothing has to be turned upside down: it is enough to be found by the people already looking.
03 · What we put in place
We start with what brings work fastest, not with what looks best.
Before and after, with the right photos. It is the page clients spend longest on, and the one that makes them pick up the phone.
Photos, areas covered, types of work, real hours. Firms with a well-kept profile rank higher: it is free, and almost nobody does it.
Full renovations, bathrooms, masonry, new builds. Each type is a different search and deserves its own page.
Type of work, square metres, timing, budget range. You arrive at the visit already knowing whether it is worth it, and how many days that saves you in a year is something you know better than I do.
Someone who had their house renovated and was happy writes it gladly, if you ask on handover day. Six months later, no longer.
Adverts can be shown to people buying or who have just bought a house in your area. They are the ones who renovate within the year.
If it does not sell, it is not creative.David Ogilvy
04 · Let us talk
We look together at what comes up when people search for you, at your Google profile, and at what your competitors around here are doing. I tell you what is not working, even if we do not end up working together.
You get me, not a call centre. Usually the same day.