Lumexa · Sectors · Plumbers
They pick up their phone, search on Google, and call the first one who answers. They never call the second. Our job is to make you findable in those ninety seconds.
We come to you. On site too, even at seven in the evening if that is the only moment you have.
01 · Where things stand
This is not about quality: there are plenty of good plumbers around here, and from the outside they all look the same. Whoever is searching picks whoever they find first, and whoever looks reliable within ten seconds.
Someone typing emergency plumber Biel sees three names on the map. If yours is not among them, for that person you do not exist. And that person had a burst pipe and their card already in hand.
Wrong opening hours, no photos of your work, two reviews from 2021 and no replies. Google ranks well-kept profiles higher: a dormant one holds you back every single day.
Someone looking on a phone, often one-handed, has to memorise the number and retype it. Half of them do not: they call the next result instead.
The quote goes out, the customer does not reply, and nobody follows up. That is not laziness: after a job there is no time left. What is needed is a system, not more good intentions.
02 · Let us do the maths
No invented figures: put in your own. The maths is done by your work, not by my marketing.
That is what walks past your door every year and goes in somewhere else. You do not have to win it all back: one or two extra calls a month and the work pays for itself.
03 · What we put in place
We start with what brings calls fastest, not with what looks best.
Real hours, emergency service stated, areas covered, photos of finished work, the right categories. This brings calls within weeks rather than months, and costs nothing in advertising.
A system that asks the happy customer for a review the same day, while the water has only just stopped running. And the replies, including to the awkward ones: people read how you respond.
Under a second, even on 4G in a basement. Number and WhatsApp fixed at the bottom, always within thumb reach. What you do, where you do it, and how fast you get there.
In Biel people search in German and French. Sanitär, Rohrreinigung, plombier urgence. The site has to be written in the languages people search you in.
Biel, Nidau, Brügg, Lyss, Grenchen. Twenty minutes by van, not a kilometre further: paying to be seen in Zurich is money thrown away.
A form with a photo of the fault, so you arrive already knowing what is needed. And an automatic reminder after a few days: it recovers quotes without you having to remember anything.
The best place to hide something is the second page of Google.The second page rule
04 · Let us talk
We look together at what comes up when people search for you, at your Google profile, and at what your competitors around here are doing. I tell you what is not working, even if we do not end up working together.
You get me, not a call centre. Usually the same day.