Lumexa · Sectors · Estate agents
There are plenty of buyers. The point is that the owner, once they decide to sell, calls a single agency, almost always the first one that comes to mind. Our job is to make that you.
We come to your office. Half an hour, we look at the real numbers, selling you nothing.
01 · Where things stand
Look at your site and at your competitors: they are all shop windows full of properties, which are tools for buyers. But buyers are brought in by the portals. The listing, the thing that actually matters, comes from the owner, and for them there is nothing on your site.
Portals give you visibility on the properties you already have. Not on the ones you do not have yet: those are won earlier, while the owner is still thinking about selling.
The owner takes months to decide. During those months they search "what is my house worth", they read, they look around. If they do not come across you then, they will call another name when they decide.
Same photos, same phrases, same layout. The seller sizing you up looks at how you treat other people's properties: that is your real portfolio.
It is the sellers you have to convince. One line from a satisfied owner is worth ten from a buyer.
02 · Let us do the maths
Put in your average commission and the listings you reckon you lose. You do the maths.
You do not need to win them all. A single extra one in a year pays for the work several times over, and that is exactly why in this trade it pays to move before the others do.
03 · What we put in place
All aimed at one thing: getting the owner to you before they call anyone else.
Not a property window: a page that answers the owner's questions. What is it worth, how long does it take, what does it cost, and what do you do that the others do not.
Address, square metres, year built: an instant estimate, and a qualified contact in your list. It is the tool that brings in more listings than anything else.
Ask the people who have just sold with you, on completion day. They are the only ones that really move the needle.
Adverts can be targeted by neighbourhood and profile. Not at people looking for a home: at people who own one and might sell it.
Good photos, readable floor plans, a two-minute video. The seller who sees that thinks: "I want my house presented like that".
Someone who asked for a valuation and did not follow up is not lost: they are simply early. An automatic follow-up brings them back when they are ready.
Marketing is no longer about the stuff you make, but about the stories you tell.Seth Godin
04 · Let us talk
We look together at what comes up when people search for you, at your Google profile, and at what your competitors around here are doing. I tell you what is not working, even if we do not end up working together.
You get me, not a call centre. Usually the same day.